Why choose alcohol-free?

Around the world, drinking habits are changing. Alcohol consumption is declining across multiple markets, while alcohol-free alternatives are growing — driven largely by younger generations who value clarity, balance, and experience over excess.

Global industry reports consistently show that Gen Z drinks significantly less alcohol than previous generations, and that no- and low-alcohol categories are among the fastest-growing segments worldwide. The shift isn’t about restriction — it’s about intention. People still want to celebrate, dine, dance, and stay out late. They just want to remember it all.

That’s where alcohol-free steps in. When others start fading on the dance floor, you’re still going. When the room gets blurry, you stay sharp. And the morning after? You wake up with memories — not a haze.

Sparkling Tea by PoM is created for this global movement. A premium alcohol-free drink, a dry sparkling tea crafted for food, celebrations, and modern occasions. It works as an alcohol-free alternative to wine and champagne, with structure, balance, and undeniable presence at the table.

And because modern choices come with modern standards:
no artificial additives, no refined sugar, no unnecessary extras.
Just flavour, bubbles, and main-character energy — all night, and the day after.